How Marketing Automation Trends Revolutionize Your CX

What does your team’s marketing strategy look like?

Does your team struggle to convert leads? Or reach customers with personalized messages? Or spend too much time trying to capture data? Well, keep reading because this one is for you. Let me introduce you to Marketing Automation and some marketing automation trends that can help you and your business.

The Holy Grail

The marketing holy grail is integrating Marketing Automation into your commerce solution. As a fellow marketer, take it from me; it’s a lifesaver.

So what is it exactly?

Marketing automation uses software tools and technology to automate repetitive marketing tasks and processes. This includes email marketing, social media marketing, lead generation, lead nurturing, customer segmentation, and analytics/reporting. Marketing automation tools are designed to streamline marketing activities, reduce the workload on marketing teams, and improve efficiency and effectiveness. It can also easily integrate into your CRM platform.

The Perks

Five benefits of using marketing technologies include:

Enhanced communication quality.
Reduction in time spent doing tedious administrative tasks.
Manage email campaigns with ease – 75% of the email revenue is obtained from triggered personalized emails done through marketing automation.
Link your marketing and sales team – 80% of marketers report that using marketing automation has helped to grow leads, therefore linking the sales and marketing departments to support one another.
Marketing Automation is trending.

You read that last one correctly. Marketing Automation is a trend!

Here is how businesses are using MarTech to optimize their customer experience.

Marketing Automation Trends:

Trend 1: Omnichannel marketing (this is a big deal)

With social commerce being the new it girl, organizations need to embrace this trend and provide experiences in customers’ preferred channels, which have increasingly become social media apps.

Trend 2: Enhanced Content Personalization (this is also a big deal when it comes to customer experience)

Personalized experiences with providing recommending products and re-purchasing options make customers feel valued and more likely to shop with you and become repeat customers.

Trend 3: Utilizing Chatbots

Chatbots have become increasingly popular as a customer service trend. We live in a very on-demand society with people wanting answers to their questions as quickly as possible, and this is where chatbots are making a scene.

Trend 4: Mobile- first approach

According to Quixy, companies reported a 17% increase in revenue dollars after implementing mobile marketing automation.

Are You Convinced yet?

I’m not sure about you, but that sounds great to me. Suppose you want to automate your marketing process and be able to reap the benefits stated above. In that case, it sounds like you need to implement automation right away into your commerce strategy and use the marketing automation trends to give you a kickstart!